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bronze paint
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.71avg listing price — sweet spot $15–$100
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Market size
Okay$191K$191K/yr · 253K searches
Price range
Okay$1.84–$22.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,831.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand