48
breaker box
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Great261avg incumbent reviews — the moat a new listing must climb
Avg price
Great$73.42avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Okay$272K$272K/yr · 521K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.90–$211.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price