47
book safe
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.79avg listing price — sweet spot $15–$100
Price range
Great$9.80–$121.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$478K$478K/yr · 1.3M searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,189.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.7%90-day search growth — must beat 0% to launch