51
book lamp
Worth a lookShows low returns (1.1%), but soft demand (-1.9% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.17avg listing price — sweet spot $15–$100
Price range
Great$6.41–$44.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$192K$192K/yr · 258K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,523.34avg incumbent reviews — the moat a new listing must climb