50
boho lamp floor
Worth a lookShows no brand lock-in (top 5 brands take 22% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$64.45avg listing price — sweet spot $15–$100
Review moat
Good1,073.7avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$15.55–$196.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 126K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale