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54

black tarp

Worth a look

Shows a sweet-spot price point ($18.59 avg), but a deep review moat (3,491 avg reviews) keeps it on the watch list.

Market size 40Growth 61Conversion 63Competition 46Returns 68Price range 76Avg price 84Brand share 59Review moat 30Quality gap 37

Avg price

Great$18.59

avg listing price — sweet spot $15–$100

Price range

Great$6.02–$44.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+38.0%

90-day search growth — must beat 0% to launch

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$203K

$203K/yr · 197K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,490.96

avg incumbent reviews — the moat a new listing must climb

Search terms