43
black light switch
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.72–$32.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$239K$239K/yr · 228K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay3,018.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand