45
black light bulbs
Skip itA concentrated shelf (top 5 take 70% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.68–$33.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Market size
Good$432K$432K/yr · 465K searches
Review moat
Okay1,727.18avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf