40
black extension cord 25 ft
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$8.43–$27.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 26K searches
Review moat
Bad16,011avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf