Skip to content
44

black extension cord 10 ft

Skip it

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Market size 36Growth 25Conversion 100Competition 26Returns 79Price range 71Avg price 59Brand share 39Review moat 20Quality gap 14

Conversion

Incredible20.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$6.80–$34.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.11

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$177K

$177K/yr · 66K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad13,750.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Trend