56
black door handle
Launch itA $1.1M/yr market growing +5.6% this quarter with returns at 4.5% — clears our launch bar.
Avg price
Great$59.29avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 505K searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,459.51avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.89–$183.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Signals High Price