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black contact paper
Skip itA concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.01–$39.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Okay$197K$197K/yr · 382K searches
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,711.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.48avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf