62
bit holder
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$787K$787K/yr · 1.2M searches
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Review moat
Okay2,031.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.13–$19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.9%90-day search growth — must beat 0% to launch