45
big wrenches
Skip itA small market ($80K/yr) — this niche doesn't clear our bar today.
Avg price
Great$52.43avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good714.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$6.96–$288.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 84K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Signals High Price