61
big ass fan
Launch itA $1.6M/yr market growing +122.2% this quarter with returns at 2.6% — clears our launch bar.
Growth
Incredible+122.2%90-day search growth — must beat 0% to launch
Market size
Great$1.6M$1.6M/yr · 178K searches
Review moat
Great264.45avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$1140.35avg listing price — sweet spot $15–$100
Price range
Bad$105.08–$9743.72cheapest to priciest tracked listing — scored on the share inside $15–$100