53
bevel gauge
Worth a lookShows low returns (1.6%), but a small market ($78K/yr) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.82avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.31–$31.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,224.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 71K searches