41
bench buffer
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Review moat
Great246.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great$93.98avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad$84K$84K/yr · 72K searches
Price range
Bad$45.49–$349.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price