47
bed stoppers
Skip itSoft demand (-7.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.29–$27.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Market size
Okay$136K$136K/yr · 239K searches
Review moat
Bad8,628.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand