55
bed light
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a deep review moat (7,228 avg reviews) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.21avg listing price — sweet spot $15–$100
Price range
Great$6.90–$84.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$112K$112K/yr · 267K searches
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,228.4avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand