44
beard net
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great195.9avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.43–$25.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.62avg listing price — sweet spot $15–$100
Market size
Okay$166K$166K/yr · 170K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand