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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 38Conversion 85Competition 18Returns 62Price range 95Avg price 84Brand share 16Review moat 88Quality gap 47

Price range

Incredible$16.65–$21.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great240.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.59

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Market size

Okay$100K

$100K/yr · 57K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

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