50
battery powered sconces set of 2
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($57K/yr) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$53.36avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Great494.31avg incumbent reviews — the moat a new listing must climb
Price range
Good$27.53–$125.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 86K searches