55
battery powered motion light
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($71K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$18.14avg listing price — sweet spot $15–$100
Price range
Good$5.44–$34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,574.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 73K searches
Signals No Dominant Brand