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55

bathtub water filter

Worth a look

Shows a sweet-spot price point ($35.31 avg), but soft demand (-20.8% this quarter) keeps it on the watch list.

Market size 84Growth 15Conversion 52Competition 30Returns 83Price range 93Avg price 95Brand share 40Review moat 25Quality gap 80

Avg price

Incredible$35.31

avg listing price — sweet spot $15–$100

Price range

Great$12.95–$88.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.4M

$1.4M/yr · 933K searches

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,744.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Search terms