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bathroom heat lamp
Skip itPrices mostly outside the sweet spot ($80.65–$385.05) — this niche doesn't clear our bar today.
Review moat
Great173.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$580K$580K/yr · 287K searches
Avg price
Good$142.31avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad7.9%return rate — above 5% kills the launch gate
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Price range
Bad$80.65–$385.05cheapest to priciest tracked listing — scored on the share inside $15–$100