42
basement window
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great215.07avg incumbent reviews — the moat a new listing must climb
Avg price
Great$97.36avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$46.98–$156.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$71K$71K/yr · 162K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price