46
barrel vise
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$70.11avg listing price — sweet spot $15–$100
Review moat
Great301.47avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.18–$125.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$123K$123K/yr · 55K searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch