44
barn door stopper
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Great483.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Price range
Good$6.44–$27.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 59K searches
Signals High Returns