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barn door floor guide
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,121.76avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Market size
Good$279K$279K/yr · 294K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Returns
Bad5.2%return rate — above 5% kills the launch gate
Price range
Bad$6.45–$17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals High Returns