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bankers lamp
Skip itSoft demand (-5.4% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$33.31–$75.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.21avg listing price — sweet spot $15–$100
Review moat
Great317.76avg incumbent reviews — the moat a new listing must climb
Market size
Good$430K$430K/yr · 424K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Signals High Price