60
balloon clips
Worth a lookShows searches that convert (12.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Good+52.3%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good728.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$687K$687K/yr · 629K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.74avg listing price — sweet spot $15–$100
Price range
Bad$5.22–$13.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand