38
ball catches for interior doors
Skip itSoft demand (-7.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,780.35avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$159K$159K/yr · 171K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.45–$19.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch