40
automatic light switch
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.22avg listing price — sweet spot $15–$100
Price range
Great$10.06–$106.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,415.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 71K searches