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august keypad
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$103.85avg listing price — sweet spot $15–$100
Review moat
Good891avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$26.82–$193.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$179K$179K/yr · 31K searches
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Returns
Bad8.2%return rate — above 5% kills the launch gate
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand