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attic insulation
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but prices mostly outside the sweet spot ($11.51–$871.74) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good979.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good$135.38avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 87K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$11.51–$871.74cheapest to priciest tracked listing — scored on the share inside $15–$100