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Worth a look

Shows a $1.1M/yr market, but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.

Market size 80Growth 29Conversion 49Competition 61Returns 46Price range 28Avg price 77Brand share 25Review moat 54Quality gap 72

Market size

Great$1.1M

$1.1M/yr · 308K searches

Avg price

Great$93.73

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,355.03

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Price range

Okay$14.06–$312.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Search terms