54
arc light
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($61K/yr) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$73.90avg listing price — sweet spot $15–$100
Review moat
Good749.29avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Price range
Okay$25.81–$192.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 53K searches