60
arc lamp
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$70.17avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 2.2M searches
Review moat
Good1,147.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$22.17–$192.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale