35
aquastat
Skip itSoft demand (-65.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible80.43avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$156.68avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$100K$100K/yr · 29K searches
Price range
Bad$19.44–$375.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-65.2%90-day search growth — must beat 0% to launch
Signals High Price