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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 23Conversion 97Competition 5Returns 74Price range 40Avg price 82Brand share 0Review moat 49Quality gap 23

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$80.35

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Review moat

Okay1,584.29

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$22.48–$214.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$89K

$89K/yr · 7K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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