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anti slip bits
Skip itSoft demand (-39.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great444.6avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.84avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Bad$4.13–$17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 33K searches
Growth
Bad-39.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier