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air vent filters
Worth a lookShows a sweet-spot price point ($17.69 avg), but soft demand (-20.7% this quarter) keeps it on the watch list.
Avg price
Great$17.69avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.87–$29.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Good$287K$287K/yr · 371K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,085.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch