46
air ratchet
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$76.33avg listing price — sweet spot $15–$100
Review moat
Good956.39avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$301K$301K/yr · 125K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$19.92–$193.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Signals High Price