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access panel
Skip itSoft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.91avg listing price — sweet spot $15–$100
Price range
Great$4.56–$50.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$528K$528K/yr · 613K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,428.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Signals High Returns