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a15 led bulb
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (+0.5% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Price range
Good$4.97–$33.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,137.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$151K$151K/yr · 173K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch