58
80 grit sandpaper
Worth a lookShows searches that convert (14.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good660.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Price range
Good$5.11–$25.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$180K$180K/yr · 108K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier