57
8 foot ladder
Launch itA $974K/yr market growing +13.6% this quarter with returns at 2.4% — clears our launch bar.
Competition
Great37%top-5 click share — an open shelf
Market size
Great$974K$974K/yr · 337K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$152.05avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,642.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$56.40–$376.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price