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8/3 romex
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Review moat
Great128.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good$139.67avg listing price — sweet spot $15–$100
Market size
Good$470K$470K/yr · 103K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$25.50–$293.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Price