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7 watt candelabra bulbs

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Soft demand (-32.4% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 9Conversion 93Competition 46Returns 74Price range 43Avg price 53Brand share 64Review moat 48Quality gap 21

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.35

avg listing price — sweet spot $15–$100

Review moat

Okay1,722.63

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.97–$21.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$52K

$52K/yr · 36K searches

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

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