49
7 step ladder
Skip itPrices mostly outside the sweet spot ($72.55–$376.26) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good$156.14avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Review moat
Good1,448.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 27K searches
Price range
Bad$72.55–$376.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price